Having a video competition on facebook

Just a note…

Brand: AcuvueHK (https://www.facebook.com/acuvuehongkong)

Campaign: See What Could Be 2014 (keep running yearly) 

Target: – Increase marketshare among young University students(which may just considering about contact lenses)
            – Brand building (young, energy, passion, openminded, adventure, dream)

Flow: be teamed, upload youtube compatible video to facebook fanspage, get voted, activity between to draw attention, announce

Tech: Facebook Apps (for upload, information announce, youtube channel)

Incentive: Free trip for 2 groups

Celebrity: R&R

Skill: – Keep upating the latest result to encourage voting
        – Insert related sales driven promotion(free trial for university students…)
        – Incentive to encourage the participants share and help promoting
        – Celebrity that famous among targets audiences to draw attention

 

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